Who owns Royal Enfield?

1750 Views 2 Replies 2 Participants Last post by EnfieldCrusader, Apr 7, 2021

EnfieldCrusader

Discussion Starter · Mar 19, 2021

Royal Enfield is owned by Eicher Motors, an Indian commerical vehicle manufacturer.

They merged with Eicher in 1994 and have been subsidiaries ever since.

Meet Siddhartha Lal, the man who turned around Royal Enfield into Eicher Motors’ profit engine - ET Auto

"In my mind the basic question was this: do we want to be a mediocre player in 15 small businesses or just be good in one or two businesses," recalls Lal.

auto.economictimes.indiatimes.com

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RERider

· #2 · Apr 1, 2021

This explains why India has so many RE bikes and now has the ability to expand to other markets.

Do you think with this expansion RE will get into different motorcycle segments?

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EnfieldCrusader

Discussion Starter · #3 · Apr 7, 2021

RERider said:
This explains why India has so many RE bikes and now has the ability to expand to other markets.

Do you think with this expansion RE will get into different motorcycle segments?

Well they have the Meteor, Himalayan, INT650, and Continental GT on their American site right now so that's a pretty solid place to start and see how the market reacts.

Motorcycles | Latest Bikes in USA | Two Wheelers | Royal Enfield

Explore latest motorcycles in USA from Royal Enfield including Meteor 350, Himalayan, Classic and Bullet. Book a test ride of your favourite two wheelers.

www.royalenfield.com

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Meet Siddhartha Lal, the man who turned around Royal Enfield into Eicher Motors’ profit engine - ET Auto

Motorcycles | Latest Bikes in USA | Two Wheelers | Royal Enfield

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