[EnfieldCrusader]

Royal Enfield is owned by Eicher Motors, an Indian commerical vehicle manufacturer.

They merged with Eicher in 1994 and have been subsidiaries ever since.

Meet Siddhartha Lal, the man who turned around Royal Enfield into Eicher Motors’ profit engine - ET Auto

"In my mind the basic question was this: do we want to be a mediocre player in 15 small businesses or just be good in one or two businesses," recalls Lal.

auto.economictimes.indiatimes.com

 

[RERider]

This explains why India has so many RE bikes and now has the ability to expand to other markets.

Do you think with this expansion RE will get into different motorcycle segments?

 

[EnfieldCrusader]

This explains why India has so many RE bikes and now has the ability to expand to other markets.

Do you think with this expansion RE will get into different motorcycle segments?

Well they have the Meteor, Himalayan, INT650, and Continental GT on their American site right now so that's a pretty solid place to start and see how the market reacts.

Motorcycles | Latest Bikes in USA | Two Wheelers | Royal Enfield

Explore latest motorcycles in USA from Royal Enfield including Meteor 350, Himalayan, Classic and Bullet. Book a test ride of your favourite two wheelers.

www.royalenfield.com